An Introduction into Online Grocery Retailers (Thrive Market - Homepage) In the space of online grocery shopping, competition is fierce. Not only do online retailers have to compete with traditional brick and mortar stores like Walmart offering pick up service, but also big retailers like Amazon getting into the online grocery market (Perez, 2019). There is no doubt that ordering groceries online saves time and along with the convenience of having groceries delivered, people are willing to pay a little extra for the convenience: “Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018” (Ross, n.d.). That’s a huge amount of growth! Is it even possible for small online grocery retailers to compete in this space? If so, how do smaller online grocery retailers stand out from the big megastores? After all, apples are apples no matter where you get them. Hypothesis: Using web analytics to find, target, and determine market needs, sm...
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